6 Gen Z Makeup Trends Taking Over the Internet

6 Gen Z Makeup Trends Taking Over the Internet

Dive into the world of Gen Z makeup trends with these six captivating styles that are ruling the beauty scene. From skin flooding to the bold W blush, these trends embrace individuality and redefine beauty standards.

  • Clean Makeup: The Gen Z's aesthetic adores the "clean girl" vibe - a look that's fresh, natural, and minimal. It's all about enhancing your natural features without weighing down your face with heavy makeup. Think creamy blush, defined eyebrows, and a coat of voluminous mascara like our "All About That Drama" Voluminous Mascara to wrap up the look

  • W Blush:Gen Z is loving bold blush looks. The W blush starts at the top of the ears, drapes down along the apples of the cheeks and then back up onto the nose for a sun-blushed look. Matte Blushes are perfect for this

  • Latte Makeup: This trend uses warm-toned browns for a cosy, coffee-colored look depending on your skin tone.


  • Graphic Eyeliner: Gen Z loves experimenting and being playful with the way they apply eyeliners, from floating liner to double wings in a rainbow of colors. Our "All That Eye Need" Smudge-Proof Eyeliner does it all, be it a classic look or one that appeals to GenZ.

  • Skin Flooding: Gen Z knows the importance of skincare, and skin flooding – layering multiple skincare products for deep hydration – is all over social media. Lock in that moisture with products like Iris Hydrating Hyaluronic Acid Serum and Iris Moisture Retaining Gel-Based Cream, which are perfect for creating a glowing, hydrated complexion that's the perfect canvas for the rest of your makeup.

  • Sun-Kissed Blush: Gen Z has figured out the ultimate hack to sunburnt skin. Say no to hiding sunburnt skin and faking it till you make it. Faking a sunburnt look is the new fad which has taken over social media like a storm. There is something about that flushed, sun-drenched look that's so pretty.

Conclusion: Gen Z's makeup trends are about embracing uniqueness, experimenting with colors and textures, and enhancing natural beauty. Whether it's graphic eyeliner or a sun-kissed blush, these trends speak volumes about individual expression and self-confidence. Follow these trends and make a statement that's uniquely yours.